Интервью со стейкхолдером

Интервью со стейкхолдером (Stakeholder Interview) - рабочий продукт альфы "Возможности".

ISO/IEC 31010 описывает метод оценки рисков "Структурированные или частично структурированные интервью".

  • В структурированном интервью опрашиваемому задают вопросы из заранее подготовленного перечня, поощряющие всесторонний анализ ситуации и, таким образом, более полную идентификацию опасностей и риска.
  • Частично структурированное интервью аналогично структурированному, однако оно обеспечивает большую свободу при обсуждении исследуемой проблемы.


  • Структурированные интервью позволяют опрашиваемым анализировать проблему.
  • Обмен информацией «один на один» может позволить рассмотреть проблему со всех сторон.
  • Метод позволяет вовлечь в обсуждение проблемы большее количество причастных сторон, чем мозговой штурм, в котором задействована относительно небольшая группа лиц.


  • Структурированное интервью требует больших затрат времени интервьюера для получения и обработки разнообразных и многочисленных мнений о проблеме.
  • Метод допускает предвзятость и нежелание обсуждать проблему в группе.
  • При применении метода трудно применить способы стимулирования и фантазии человека, которые являются особенностью мозгового штурма.

Контрольные вопросы

Things to watch out for

  • Presumed constraints—ask why they are constraints
  • Jumping to solutions—ask what problem the solution would solve

All stakeholders

  • What is your role in this project?
  • What did you do before this?
  • What is this product going to be?
  • Who is this product for?
  • When is the version we’re designing going to be released?
  • What worries you about this project? What’s the worst thing that could happen?
  • What should this project accomplish for the business?
  • How will you, personally, define success for this project?
  • Is there anyone you think we need to speak with who isn’t on our list? Who?
  • How would you like to be involved in the rest of the project, and what’s the best way to reach you?

Marketing stakeholders

  • Who are your customers and users today, and how do you want that to be different in five years?
  • How does this product fit into the overall product strategy?
  • Who are the biggest competitors and what worries you about them?
  • How do you expect to differentiate this product?
  • Using a few key words, how do you want people to see your brand (both the company brand and the product brand)?
  • What is the current state of the identity, and can we see a style guide (if there is one) and examples of it applied to materials?

Engineering stakeholders

  • What technology decisions have already been made, and how firm are they?
  • How large is the development team assigned to the project, and what are their skills?
  • Would you draw a diagram and tell me in lay terms how the system works? (existing products only)

Sales stakeholders

  • Who is typically involved in the purchase decision?
  • Why do customers buy a product like this one, and why this one over competitor’s?
  • When you lose sales, what are the most common reasons?
  • What things do customers complain about or ask for most often, and why?

Senior executives

  • Questions similar to those for marketing stake-holders, plus:
  • What do I need to know that you don’t think other members of your team have said?
  • If you had to choose between going to market on schedule with a flawed product, or going to market late with a solid product, which would you choose? (If there seems to be some conflict on this point)

Subject matter experts

  • What are the typical demographics and skills of potential users, and how much variation in these is typical?
  • What distinctions in user roles and tasks would you expect us to see?
  • What sorts of workflows or practices do you think we’ll be seeing in the field?

Other product team members

  • QA: What problems do you currently see in development?
  • Support or customer service: What problems do you see most often?
  • Training or technical documentation: Where do users most often get confused today?